When our kids head back to school, it’s one of those heavy and substantial moments that marks the passing of time.  That first-day-of-school photo reaches into your life and abruptly reminds you of how quickly your child is growing up.  Permanent teeth have moved in where the spaces used to be, those pillowy cheeks have disappeared to reveal an emerging adolescent, or a sudden growth spurt has forced you to look up to see your child’s eyes.  

    It can take a parent’s breath away.  

    At Jules & BING! we love traditions, those special things that are unique to your family.  Personalizing a new lunchbox, freshening up a backpack, or adding a fun pop of color to your favorite outfits is such a sweet way to welcome another school year.  When everyone has the same backpack or similar lunch totes, we love to help your personality shine with your name or monogram— something special to remember those tender, precious moments.  

    We know that you remember when her backpack was almost as big as she was, proudly walking off for her first, full day of kindergarten.  We know that you can still see his big eyes looking up at you, not quite sure what school would be like or if he would like it.  And we know you have lost count of lunches made, notes written, hugs given.  Every year seems to go a little faster, despite our fierce attempts to slow them down, stay in the moment, and savor their childhood.   

    And then, before we could ever prepare ourselves, back-to-school becomes off-to-college.  We are saying goodbye and while we know it’s certainly not forever, knowing that we won’t pick them up at the end of the day… well, it can take our breath away.  And that moment requires attention of its own.  Marking this momentous transition with a personal memory that they can take with them— something that blends the whimsy of childhood with the practicality of adulthood.  

    We can’t stop time from ticking by, we can’t keep your children little, and we can’t even make it easier.  But we can help you celebrate each moment, mark each milestone, and create new traditions.  And maybe, by embroidering these special points in time, it might not be easier… but it will be better, and breathtakingly beautiful.